With an Amazing New Look and Content, the Iconic Bestselling Series CULTURESHOCK! is Now Better Than Ever!

19 October 2005, Frankfurt - CultureShock! series now comprises more than 80 titles since publishing its first title in 1979. The leader in guides to culture and etiquette, CultureShock! has sold over three million copies worldwide. Making its debut in the Frankfurt Book Fair 2005, the content of this popular series has recently been updated with an all-new design and user-friendly approach to reflect the changing times.

CultureShock! is a comprehensive, dynamic and indispensable guide for travellers who are looking to truly understand the countries they are visiting, as well as expatriates settling into a new assignment in a foreign land. Each title explains the customs, traditions, social and business etiquette in a lively and informative style.

CultureShock! authors, all of whom have experienced the joys and pitfalls of cultural adaptation, are ideally placed to provide warm and informative advice to those who seek to integrate seamlessly into diverse cultures. The books in this series have a friendly and honest writing style and are full of personal experiences, practical advice and useful information.

Each CultureShock! book contains:

• insights into the people and their culture and traditions

• advice on adapting into the local environment
• essential information on the history, language, traditions, religions, beliefs, etiquette, politics, cuisine, business practices and leisure activities of the country
• suggestions on how to get the most out of the travel experience
• linguistic help and hints on how to learn the language and do business
• a useful list of foreign words and phrases and a comprehensive resource guide
• a glossary, books for further reading and a list of interesting websites for additional reference
• a more structured approach, so that readers of the series will find it even easier to look for information
• lively and humorous illustrations that capture the essence of the text

CultureShock! books are essential for:

• expatriate workers (whether single or married, alone or with families) settling into a new assignment in a foreign land

• visitors who are either on a short-term overseas attachment or planning a long-term stay in a foreign country for reasons other than work, e.g. students, volunteer workers

• tourists who are interested in getting to know more of the people, culture and places than what the usual tourist guides offer

• inquisitive armchair travellers

The CultureShock! books are available in all leading bookstores in Asia, US, UK and Europe. The books are also sold online at Amazon.com and www.marshallcavendish.com/genref.

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About Marshall Cavendish
Marshall Cavendish is an international publisher of Education, General Interest, Business and Home & Library Reference contents and its publishing network spans Asia, Europe and the USA, with products that reach across the globe in 13 languages.
 

Our General & Reference publishing is one of the largest general trade book publishers in Asia, publishing  books on a wide range of subjects including Science, Arts, Heritage, Travel & Culture, Nature, Gastronomy, Biography, Business  and  Language. We are one of the most reliable and sought-after partners for co-editions and licensing and are also reputed as trusted contract publishers for national governments, public institutions, and multinational corporations. 

 
For more information, please visit our website at www.marshallcavendish.com/genref