About the Book
World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can’t see – the Invisible Gold of today’s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect?
From the patents protecting Creative Technology’s MP3 player and Tata’s ‘Nano’ car to ‘Tsingtao’ and ‘Singha’ branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.
About the Author
David Llewelyn is External Director and Deputy Chairman of the IP Academy, Singapore, visiting Professor at Singapore Management University and Professor of IP Law at Kings College, London . He is also Of Counsel at White & Case's Singapore office.
He has been named by Chambers’ Guide to the Legal Profession as one of the ‘Leading Individuals’ in intellectual property. He is also one of the top 50 trademark lawyers in the world chosen by Euromoney’s Managing Intellectual Property.
He is co-author of Kerly’s Law of Trade Marks and Trade Names (14th ed. 2005), the leading practitioners’ textbook on the subject in the UK and EU, and joint author of Cornish & Llewelyn on Intellectual Property: Patents, Copyright, Trade Marks and Allied Rights (6th ed. 2007).
