About the Book
Some trends are clear and visible; others are less so. But it is the invisible trends that have a greater impact on our lives and society. An example of this is the current global recession, which few people saw coming. If you really want to understand the present and the future, you need to look at the long-term invisible changes taking place behind the scenes – not the plethora of trendy gadgets and fashion statements surrounding us on a daily basis.
In this book, leading trendspotter and futurist Magnus Lindkvist goes beyond the latest handbag colours and digital gadgets, and instead takes us on a breathtaking tour of the real trends that are happening and evolving. These are the trends that will make a lasting impact on the world and our daily lives. They will provoke you into thinking about the present and future in a completely differently way.
About the Author
Magnus Lindkvist is a trendspotter and futurist. He is the director of the world’s first academic course on trendspotting at the Stockholm School of Entrepreneurship. He consults and lectures all around the world. He lives in Stockholm.
