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Title Touch: Building Your Brand in the Experience Economy  
ISBN 9789814868525
Imprint Marshall Cavendish Business
Jörg Dietzel
Specifications 135 x 216 mm / 152 pp / paperback
Publication Date Jan-2020
Target Audience General
Price (SGD) SGD 23.35
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About the Book

Experiences are the new social currency. In travel and shopping, online and dining, we are looking for unique,memorable experiences – to immerse ourselves in and to share them with our friends via social media.

Jörg Dietzel, a brand consultant with over 25 years of experience in Europe and Asia, looks at ten different fields where brands create new experiences, using them to attract
customers and to stand out in the marketplace.

Through case studies from Audi, Chope, Eu Yan Sang, Swire and others, and with easy-to-follow ‘how to’ steps, marketers, students of marketing and agencies will get ideas about trends and what they can do to take advantage of them, in order to thrive in the new Experience Economy.

About the Author

Jörg Dietzel has worked in Germany, London, Beijing, Singapore and Hong Kong. His last posting was as global Head of Creative and Sales Media at Audi Global HQ in
Ingolstadt, Germany. In 2019 Jörg returned to Singapore, his home of choice, where he teaches Advertising and Strategic Brand Management at the Singapore Management
University (SMU), consults clients, gives talks and workshops on branding and hosts programmes on TV and radio
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