At Marshall Cavendish, our vision of enriching life through reading and lifelong learning is excellently fulfilled by our General & Reference Publishing arm, which is one of the largest general trade book publishers in Southeast Asia.
We have, since 1975, assembled a catalogue of more than a thousand titles, covering a diversity of subjects by established authors from around the world. Published under our Marshall Cavendish imprints, our books are distributed to retail outlets across the world through our partnerships with nearly 40 distributors. In addition, our readers enjoy the convenience of buying our books online through Amazon and our own online bookstore www.marshallcavendish.com/genref
We continually seek to extend our distribution reach beyond the traditional bookshop channels, in order to improve consumers’ accessibility to us. To support our distributors, we actively generate creative promotional programmes and author events to support sell through and increase market awareness. Regular author appearances, workshops, co-branding with selected brand owners, and gift offerings, are some of the initiatives enthusiastically pursued by our marketing team to bring the best to our valued readers.
With a publishing network that spans Asia, Europe and the USA, our excellent publications have reached out across the world in 13 languages. Our expertise in high-quality, sophisticated publishing has led to co-editions with leading foreign publishers and customised publishing projects with major international corporations. At Marshall Cavendish, we take pride in our reputation as a major international publisher and we are committed to delivering products of only the best quality.