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Title Bank 2.0 : How customer behaviour and technology will change the future of financial services  
ISBN 978-981-4302-07-4
Imprint Marshall Cavendish Business
Brett King
Specifications 152 x 227 mm • Hardback • 360pp
Publication Date Apr-2010
Target Audience Professionals in the banking and finance industry
Price (US) USD 39.99 BUY NOW
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BANK 2.0 predicts the end of banking as we know it.


Ten years ago, no one could have predicted that 90 per cent of daily transactions would be electronic, that Internet banking would provide more revenue than branched, that social network conversations would be the primary criteria for whether customers trust your brand, and that growth in mobile banking would be the final nail in the coffin of branch banking. Brett King explains:

  • why customer behaviour is so rapidly changing;
  • how branches will evolve;
  • why cheques are disappearing;
  • why your mobile phone will replace your wallet; and
  • how bank marketing departments must be deconstructed.

Bank 2.0 shows how banks can adapt and thrive in this new environment.



About the author

Brett King is strategic advisor to the financial services sector and the founder of the International Academy of Financial Management, a professional association focused on financial services. He is an International Judge for the Asian Banker Retail Excellence Awards and for the Middle-East Business Achievement Awards.


A regular speaker at the top global conferences for financial services, King is an acknowledged expert on wealth management, customer experience and retail channel distribution strategy. He publishes regularly in his role as industry advisor on Huffington Post (Business News), Internet Evolution and his own personal blog,


King also runs UserStrategy, a boutique consultancy focused on improving customer interaction for leading financial services, companies and business.  He previously led the Asia division for Modern Media/Digitas (part of the Publicis group) and the E-Business service line for Deloitte (Financial Institutions INdustry focus). His clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank, Emirates NBD, BNP Paribas and more.




"Bank 2.0 is exactly the kind of book finance and banking consultants need always sitting on their desks. There is a complete dearth of incisive research, factual data and engaging case studies that document the trends shaping the future of banking in Asia today and Bank 2.0 does an excellent job of plugging that gap.
    For people suffering a mental block about what the next steps in banking could be, this book offers fresh insights, for those wanting to know the pulse of the industry, this is it and for others like me who are deeply interested in the future of banking this serves as a bible.
   Another interesting feature is its strong Asia-centric focus with interesting case studies about iconic names such as HSBC and major lenders from mature Asian markets such as
Australia, Japan and Hong Kong.
   I really hope Brett updates this version soon enough to take this definitive guide on banks’ future to the next level. Very informative and reads like a breeze."                        -
Arush Chopra, Research Analyst, The Asian Banker, Singapore

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