About the Book
This is a heartwarming, candid and frank biography of one of Singapore’s most prominent entrepreneurs and multi-hyphenate, Elim Chew.
In this book, Elim shares her lesser known familial histories, pangs of growing up, days of being wild, and the history and subsequent closure of retail icon 77th Street. In addition, she talks about her love for social enterprise, youth mentorships, recent ventures into F&B, logistics and technology, as well as her latest passion, fishing.
Through the book, we get a deeper understanding of who Elim Chew really is. We get to share in and learn from her community leadership, business experiences and unique perspectives on life. She also provides insight into newly independent Singapore in the 1970s as well as an insider’s glimpse into pop culture in the rocking 1980s and 1990s. We also get to know more of Elim’s hair-raising past, present motivations and future visions.
This colourful, visually arresting book is filled with photographs from Elim’s multi-faceted career, anecdotes from her life, engaging takeaway lessons, useful entrepreneurial tips and daily inspirations for anyone who wishes to be Driven by Purpose and Destined for Change.
“What a life! What a story! Everyone should know Elim.”
—JIM ROGERS, Legendary investor and author
About the Author
Harper’s Bazaar describes firebrand Dr Loretta Chen as “a force of nature”, The Straits Times labels her “a Rebel with a Twist”, “Wild Thing”, “Crowd Puller” whilst The Peak calls her a “critical arts entrepreneur”. The multi-hyphenate scholar turned award-winning creative director is a celebrated tour-de-force and is one of Asia’s leading creative and theatre director as well as branding and marketing powerhouse with a sharp academic edge. Chen was nominated as a Nominated Member of Parliament (Arts & Culture), voted one of Asia’s Most Inspiring Women and a tireless advocate for various charities and worthy social causes.