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Title Augmented: Life in the Smart Lane  
ISBN 9789814634038
Imprint Marshall Cavendish Business
Brett King, with contributions from Alex Lightman, JP Rangaswami & Andy Lark
Specifications 227 x 152mm / 440pp / hardback with jacket
Publication Date Apr-2016
Target Audience Professionals in the banking and finance industry. Professionals looking at future-proofing their business strategy. Consumers interested in technology changes.
Price (SGD) SGD 46.00 BUY NOW
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About the Book

The Internet and smartphone are just the latest in a 250-year-long cycle of disruption that has continuously changed the way we live, the way we work and the way we interact. The coming Augmented Age, however, promises a level of disruption, behavioural shifts and changes that are unparalleled. While consumers today are camping outside of an Apple store waiting to be one of the first to score a new Apple Watch or iPhone, the next generation of wearables will be able to predict if we’re likely to have a heart attack and recommend a course of action. We watch news of Google’s selfdriving cars, but don’t likely realise that this means progressive cities will have to ban human drivers in the next decade because us humans are too risky.

Following on from the industrial or machine age, the space age and the digital age, the Augmented Age will be based on four key disruptive themes—Artificial Intelligence, Experience Design, Smart Infrastructure and HealthTech. Historically, the previous “ages” brought significant disruption and changes, but on a net basis jobs were created, wealth was enhanced and the health and security of society improved. What will the Augmented Age bring? Will robots take our jobs and AIs subsume us as inferior intelligences, or will this usher in a new age of abundance?

Augmented is a book on future history, but more than that, it is a story about how you will live your life in a world that will change more in the next 20 years than it has in the last 250 years. Are you ready to adapt? Because if history proves anything, you don’t have much of a choice.

“Science is on the edge of radically changing the way we live
and the
experiences we have day-to-day. So often the views of
that future are bleak
but the Augmented Age is an optimistic view of
that future and the challenges
we’ll face. The possibilities are limitless…”
—Tory Belleci
Host of
Mythbusters, Punkin Chunkin and Thrill Factor

“Having watched many innovations occur over the last few decades,
it has always confused me as to why so many resist change.
The world Brett and Alex describe in Augmented is one
where the most significant changes in our lifetime are just
around the corner. The Augmented Age is tremendously exciting.”

—Nolan Bushnell
Founder of Atari and author of
Finding the Next Steve Jobs

“We are in the midst of a huge wave of technological change.
Augmented reality. Self-driving cars. Human-like robots.
Additive manufacturing and much more are bringing deep
cultural change and exposing long-fed fears of a dystopian future.
Brett King not just properly catalogues all of these, but also
tells us what it all means: that we soon will be augmented.
His look at what’s happening will be my bible for a long time.”

—Robert Scoble
Author of
Age of Context: Mobile, Sensors, Data and the Future of Privacy

“Welcome to the Augmented Age. Super powers. Super cities. Super vehicles.
Super robots. Technology is about to change everything in your life.
Whether you’re scared, excited, or both, you need to read this
awesome roadmap of the future that Brett King has created.
Those who can anticipate the future can thrive in it.”

—Ramez Naam
Author of

“With Augmented, Brett King and Alex Lightman have penned
a must-have read for any technology enthusiast, with contagious
chronicling of the Augmented Age and what the future holds for
all of us. We’re in for quite a ride—and it’s only getting faster!”

—Walter O’Brien
Founder and CEO of

About the Author

Brett King is a four-time Amazon bestselling author, a renowned commentator and globally respected speaker on the future of business. He has spoken in over 40 countries, to half a million people, on how technology is disrupting business, changing behaviour and infl uencing society. He has spoken at TED conferences, given opening keynotes for Wired, Singularity University’s Exponential Finance, the Economist and many more. He has visited the White House to advise the National Economic Council on the Future of Banking and been invited to meet with regulators from the United States, China, the European Union and the World Bank. King hosts “Breaking Banks”, the world’s leading dedicated radio show on technology impact in banking and financial services (72  countries, 1 million listeners). He is also the founder of Moven, the world’s first mobile, downloadable bank account. This successful mobile start-up, which has raised over US$24 million to date, is available in the United States, Canada and New Zealand.
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