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Title The Trust Economy: Building Strong Networks and Realising Exponential Value in the Digital Age  
ISBN 978 981 4751 66 7
Imprint Marshall Cavendish Business
Philipp Kristian Diekhöner
Specifications 135 x 216 mm / 224 pp / paperback
Publication Date Apr-2017
Target Audience General readers, business people, entrepreneurs
Price (SGD) SGD 23.35 BUY NOW
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About the Book

Airbnb, Uber, TripAdvisor, Bitcoin, Carousell – this is the way we live today. 

Over the past decade, one of the most revolutionary changes in our global economy has been the creation of trusted digital intermediaries. These platforms allow us – as individuals and as businesses – to exchange value with one another in new and better ways. We are experiencing a modern relationship renaissance, enabled by technology and powered by trust.

But not everyone has succeeded equally. Corporate innovation efforts are often stymied by a culture of distrust that kills creativity, impedes progress and reduces competitive advantage. As incumbents lurch from one identity crisis to another and startups flood every industry from retail to insurance, only the most trusted players will succeed. 

The Trust Economy introduces a world-first structured model for building trust in six progressive stages. Whatever industry you’re in, whatever the size of your business, the trust model will set you on the path to reaping the most value from the opportunities and challenges of the digital age.

"Trust is the elusive currency in politics and economics that everybody craves.
Philipp makes a great case for why and how to build it."
—Jörg Dietzel, Audi AG Head of Global Marketing Communication Strategy

"With structure and intellectual rigour, Philipp provides an invaluable framework
for organisations to plan and design for trust.
—Jin Kang, OCBC Bank VP of Group Customer Experience

About the Author

Philipp Kristian Diekhöner is an emerging innovation leader in Asia specialising in transformational value proposition design. He has worked with Fortune 500 innovation teams and trailblazing startups, with a particular interest in zero-to-one environments. An innovation strategy pioneer and design thinking champion, Philipp frequently appears on the international conference circuit and was among 100 Global Leaders of Tomorrow featured at the St. Gallen Symposium.
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