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Title Surfing the Asian Wave: How to survive and thrive in the new global reality  
ISBN 9789814868464
Imprint Marshall Cavendish Business
Steve McGinnes
Specifications 136 x 215 mm / 192 pp / paperback
Publication Date Dec-2019
Target Audience General
Price (SGD) SGD 23.35
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About the Book

The world has changed. Asia and the West have converged, and the old borders, rules and ways of working no longer apply.

The single most valuable skill of the 21st century will be the ability to surf the waves of change in this new global reality. Vastly divergent values, priorities and communication styles pose huge challenges to anyone operating at the intersection of Asia and the West.

This books combines first-hand experiences from thinkers, leaders, creatives and entrepreneurs across multiple industries with robust academic research, then distils them into clear, actionable insights that you can apply in real life.

Each chapter focuses on a single area in which Asia and the West diverge in terms of thinking, tradition, behaviours and values, and where the biggest and most common mistakes are made. Chapters can be read in isolation, in sequence or re-read when needed. Topics include: Power, Family, Corruption, Face, Risk, and Relationships.

Surfing the Asian Wave is an exhilarating guide to succeeding amid the 21st century’s seas of disruption. Get ready for the ride.

About the Author

Steve McGinnes is an Asia-based business leader, writer and commentator with more than 15 years' experience working across the Asia-Pacific region. He has led highly successful regional businesses and works with some of the world's largest MNCs, government bodies, educational institutions, startups and select individuals. Steve is a regular guest on BBC World News as an expert on business, culture, branding and communications.

For more information, resources and expert interview clips, visit
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