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Title Funding for Start-ups  
ISBN 9789814828581
Imprint Marshall Cavendish Business
Samuel Yuen
Specifications 140mm x 215mm / 216pp / Paperback
Publication Date Mar-2020
Target Audience General
Price (SGD) SGD 23.35
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About the Book

A research report in 2017 by the Startup Genome project, a US-based think-tank, stated that Singapore had overtaken Silicon Valley to become number one in the world for start-up talent. With the Singapore government successfully rolling out innovative new
policies to establish Singapore as an attractive location for setting up new start-ups, Funding for Start-ups is a timely book on how to raise funds for new start-ups.

This book explores the concepts and processes behind fundraising in Singapore. With two decades’ experience advising businesses on fundraising, the author provides a legal practitioner's perspective on concepts and processes ordinarily encountered in managing the fundraising process, including perfecting pitches and leveraging on legal documentation.

This is the first title in a new 3-book series to provide legal information and anecdotal guidance on the essentials of setting up new start-ups. The second and third titles are:
  • Manpower Management for Start-ups
  • Legal Risks & Managing Disputes for Start-ups
“This book will be invaluable to anyone who is preparing for a new start-up
and also to those who have already started the exciting journey."
—Lucas Chow, Chairman, Health Promotion Board

“This book will be most valuable to aspiring entrepreneurs,
especially the technical ones with little or no legal knowledge ...
[and] new investments managers embarking on their new journey."
—Chng Zhen Hao, CEO, Cap Vista Pte Ltd

About the Author

Samuel Yuen is the founder and Managing Director of Yuen Law LLC, a Singapore Law Practice. Following his graduation from the National University of Singapore's Law Faculty in 2000, Samuel has advised financially challenged businesses of all ilk and sizes on fundraising issues over the past two decades. Samuel comes from a family with a long tradition in entrepreneurship. Samuel is an award-winning business owner who was recognised as the top business referrer in BNI Singapore for 2014 and 2015, amongst other accolades and awards.

Samuel is passionate about helping businesses thrive ethically and derives much joy in helping start-ups make sense of their business environment, which he is well-positioned to do with his diverse experience in legal practice and his own personal entrepreneurship journey.

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