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Title Behind every *itch is a Back Story: The struggles of growing up with rash  
ISBN 978 981 4779 26 5
Imprint Marshall Cavendish Editions
Daniel Boey
Specifications 152 x 227mm / 280pp / Paperback with flaps
Publication Date Jul-2017
Target Audience General
Price (SGD) SGD 28.00 BUY NOW
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About the Book

In this hilarious tell-all, Singapore’s Godfather of Fashion, Daniel Boey talks about his personal experiences struggling with allergies. 

“In an industry where it is de rigueur for everyone to be fashionable
and modish in the latest trendsetting rage, I began to wonder if there
was a place for someone the likes of me. In a sea of perfect complexions,
my dysfunctional, eczema-scarred skin stood out for the wrong reasons.” 

He was slathered in calamine lotion as a child, was teased and felt awkward in school, had terrible reactions during National Service, partied hard in university and finished it with a rashy bang. More obstacles were in store as he climbed up the fashion ladder, all whilst managing his skin and sinus with medicine, treatments and remedies.  

Nevertheless, with a little help from his friends, he finds that life can still be adventurous and fabulous despite these allergies. Through it all, he proves to himself and others that attitude is more important than appearance. Never losing enthusiasm, Boey carries on with a hop and a skip and a pouch full of pills. 

“Being an integral part of his life, Daniel chose to take eczema head on,
finding ways to best manage his allergies and to reach out to others at the same
time through his story... If there is one thing we have learnt from Daniel Boey,
it is that life goes on—and not just any life, but a fabulous one.”

—Alex Goh, Benjamin Tan, Bernice Koh & Joanne Tan
NTU final year project students

About the Author

Daniel Boey is a creative director and television personality who has designed  experiences for fashion events worldwide. His extensive portfolio includes work in the world’s fashion capitals, for high-profile clients like Vivienne Westwood, Christian Dior and Louis Vuitton. He is a Governor on the Board of the Asian Couture Federation and his television credits include being a fashion director in the inaugural season of Asia’s Next Top Model. In 2015, he wrote The Book of Daniel: Adventures of a Fashion Insider.
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