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Title Locker Room Talk: A Guide to Political Correctness in the Public Domain  
ISBN 9789814828420
Imprint Marshall Cavendish Business
Steve Dawson
Specifications 140mm x 215mm / 160pp / Paperback
Publication Date Feb-2019
Target Audience General
Price (SGD) SGD 23.35 BUY NOW
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About the Book

The essential guide to being politically correct in public.

We learn by watching the world around us. The way we speak and behave is influenced by our peers and the media. All of us act in a way that we think is safe and feels comfortable. But what seems logical in our head can be cruel and unfair. Trends in a world driven by social media are educating us about how harmful stereotyping can be. And those falling foul of a behaviour seemingly ingrained in our DNA are paying the price.

Locker Room Talk looks at the various ways our behaviour can fall foul, why it’s so hard to change our mindset and the consequences for us and the brands we represent, if we are politically incorrect in public.
  • Know what to say and when to say it
  • Understand how to change your mindset in the decision-making process
  • Explore examples drawn from the author’s successful media career
About the Author

Steve Dawson is the owner of Coach – Steve Dawson, a growing group of companies currently registered in Singapore and Hong Kong. He helps corporate people to present their data and innovations in boardrooms, ballrooms, on social media platforms and on television. He is the face of football, mixed martial arts and general sports news throughout Asia, anchoring the premium content at ESPN, Star Sports and Fox Sports since 2004. Steve is a British citizen, resident in Singapore since 1994, having graduated with a BA Hons., Economics & Public Administration, Royal Holloway College, University of London. Previously Steve was a Chartered Tax Accountant, spending 11 years working as a taxation professional in London and Singapore, before spending five years as a full-time print and broadcast journalist with Singapore Press Holdings.
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