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Title Weathering A Property Downturn: Defensive Plays for Real Estate Investors  
ISBN 9789814751063
Imprint Marshall Cavendish Business
Ku Swee Yong
Specifications 140 x 215 mm / 176 pp / Paperback
Publication Date Feb-2016
Target Audience General, investors
Price (SGD) SGD 23.35 BUY NOW
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About the Book

Ku Swee Yong’s Real Estate Riches, Building Your Real Estate Riches and Real Estate Realities have become a valuable resource for property investors in Singapore during the past few years. In his new book, he takes stock of the prolonged downturn and weak market conditions and offers useful defensive strategies in the face of supply gluts and weakening prices.

The lead article warns of potential risks arising from an extremely high rate of home ownership in Singapore, followed by frank insights into various local property segments. The book also includes illuminating coverage on some regional markets which he recommends investors to look into.           

Backed by solid research and astute observations, Weathering a Property Downturn is a sobering read that portends a scenario where massive supply overhangs will drive prices markedly down. Addressing current issues faced by property investors through a collection of articles previously published in TODAY, The Business Times and The Edge, he offers qualified and invaluable observations on public and private properties, mixed developments, luxury estates and overseas properties.

"This book offers a scan of Swee Yong's brilliant analyses and
extensive knowledge not only of the Singapore market, but also of
the markets he sees potential in, including the risks of downside and
opportunities for upside. His honest review with regards to real estate policy,
property demand and supply, as well as comprehensive coverage of markets,
near and far, is reading that you do not want to miss before you
embark on your next move and decision pertaining to real estate."

—John Tan Teck Shoon
Senior Lecturer, School of Design and Environment
Ngee Ann Polytechnic

"Swee Yong is no crowd-pleaser. With a knack for sifting out
noises in the market, he goes straight to the heart of issues
plaguing the property sector. At times, Swee Yong's analyses
glean on how some policies can be a double-edged sword and
the need for fine and timely calibration. He gives his readers the
unadulterated version of his views based on data, even if they are
deemed unpopular or up against the general tide. And it takes
both courage and foresight to raise the hard questions."

Lynette Khoo, Correspondent

About the Author

Swee Yong is the CEO of Century 21 Singapore and the Key Executive Officer of International Property Advisor Pte Ltd. in Singapore. He was a Director in the Real Estate Centre of Expertise at Société Générale Private Banking, responsible for advising clients on real estate investments, the Director of Marketing and Business Development at Savills Singapore and the General Manager at Far East Organization’s Indonesia office.

He holds an MBA in Marketing from University of Hull, UK, and completed his BSc in the Imperial College, University of London, UK and the Institut Louis Pasteur, Université de Strasbourg, France. Swee Yong’s opinion is regularly featured in the Straits Times, Business Times, ZaoBao, Channel NewsAsia, Channel 8 and TODAY. He has published four books on the property market: Real Estate Riches, Building Your Real Estate Riches, Real Estate Realities and this title Weathering a Property Downturn.
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