Freda Liu has lived and breathed business in the past decade with Malaysia's leading business radio station and has conducted over 5,000 interviews with prominent names like Wikileaks’ founder Julian Assange.

A broadcast and communication veteran, she is also a highly sought-after moderator for corporate events, speaker for women empowerment and personal branding, trainer and coach. She has authored five books: PR Yourself, Shake & Spear Your Business: The Romeo & Juliet Way, Everybody Loves Ray, Bursting Fixed Mindsets and In Your Skin.

Freda is a member of the National Association of Women Entrepreneurs Malaysia and the Malaysian Association of Professional Speakers. An advocate for improvement in sustainability and women empowerment, she is an ambassador for the Women of Global Change KL Chapter and a WASH (Clean Water & Sanitary Hygiene) advocate for World Vision Malaysia.