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Dr Philip Iau is a specialist in Breast Cancer and Trauma Surgery. He heads both Breast Cancer and Trauma workgroups in the National University Hospital, where he is appointed as Clinical Associate Professor. He published widely in both breast cancer and trauma research, and has an avid interest in how cultural factors affect how Asian women relate to breast cancer behaviour. His contention is that more work needs to be done to understand breast cancer patients in order to culturally contextualise the relevant breast health message, and not just to understand the disease itself.