Simon Koay

Simon Koay is an illustrator, art director and graphic designer. Born in Hong Kong and raised in New Zealand, he studied at Auckland University of Technology, where he graduated with a Bachelor of Art & Design. He has worked in the advertising industry in New Zealand and Australia as a digital designer, animator and an art director. In 2014, he left advertising to become a full-time illustrator. Since then, he has created illustrations for brands such as Nike and Smart Car, and has had his personal project 'Superbet', a superhero inspired alphabet series, shared across hundreds of websites around the world.