Dr Yasser Mattar has worked on multiple (re)branding exercises for corporations as well as personal (re)branding for individuals. His clients have included Singapore’s Ministry of Defence, Spring Singapore, and the Philippines’ Southwestern University.

He himself is no stranger to personal branding, having successfully branded and rebranded six times in his career (so far!). Beginning as an economic sociologist, he rebranded himself as an instructional designer, then as a startup/spinoff strategist, then as a project manager, then as a digital marketer, and then as a visual communication designer.

Yasser holds a PhD from the Australian National University.