Next Practice now trumps Best Practice.

The Holy Grail that mammoth Fortune 500 companies, nimble start-ups and driven individuals eagerly seek in their quest for success.

With norms hyper disrupted in the post-Covid economy and innovation waves getting shorter and quicker, the race to be first in innovation is now nail-bitingly intense. Design thinking, Blue Ocean, Working Backwards – there are innovation frameworks to fit every need and context.

Yet it remains elusive.

What if humans were simply not made to innovate? That our brains were designed to be efficient, not innovative, to ensure we survived as a species.

In this surprisingly myth-busting book, Andreas Raharso debunks the assumption that human beings can continue thinking bigger and creating better as long as we have the right tools. Using research spanning from Nobel Laureate Herbert Simon’s findings, the latest in MIT cognitive science labs and Nobel Prize winner Daniel Kahneman’s groundbreaking work on System 1 and System 2 of the human brain, he proves that we can innovate only if we are able to escape from System 1.

Dr. Andreas Raharso was the former Dean of Hay Group Global Research Centre, an affiliation of Harvard University and funded by the Singapore Government. A thought-leader in disruptive innovation, he created the original 1st People Analytic module at INSEAD Business School, and two postgraduate modules, Next Practice and People Strategy, at the National University of Singapore Business School. Both schools rank among the top business schools globally. Andreas has also collaborated with leading businesses such as Microsoft, Amazon, Google, Alibaba, Airbnb, GE, P&G and decacorn Gojek. He holds degrees in Economics, Finance and Data Science, and a Ph.D in Management.

In this surprisingly myth-busting book, Andreas Raharso debunks the assumption that human beings can continue thinking bigger and creating better as long as we have the right tools. Using research spanning from Nobel Laureate Herbert Simon’s findings, the latest in MIT cognitive science labs and Nobel Prize winner Daniel Kahneman’s groundbreaking work on System 1 and System 2 of the human brain, he proves that we can innovate only if we are able to escape from System 1. In a clear step-by-step way, Dr. Raharso shows us how to unlock ourselves from System 1, and swiftly trail blaze with an avant-garde course of action to be the first, and the best, next big thing.