This book is written for both the new entrepreneur and the seasoned C-level executive who wants to spin off a new business and change the competition in 36 months or less.

It is filled with practical strategies and postures to adopt, when conceptualising a business idea, raising money at the right time, and scaling it for an exit.

It puts together the lessons that the author has learned from conversations with some of the most successful investors and business leaders in the region, backed by over 20 years of running and exiting successful businesses, to help business champions navigate the fragmented market of Asia Pacific.

It is the quintessential playbook for anyone who wants to start a new venture within an organisation or as a start-up.

Eric Lam is an award-winning serial entrepreneur with Zero-to-One start-up experience over the last 20 years, having founded one of the region's most successful Edutech company and raised more than SGD20m from individual and institutional investors, including two public listed companies (listed on NYSE and SGX Main Board).

Eric graduated with first-class honours in molecular biology and is the first valedictorian in history at the National University of Singapore. He has mentored start-ups in the region across various industries and served as a mentor to the Masters in Technopreneurship and Innovation Programme (TIP) by the Nanyang Technological University (NTU) in Singapore. He is a venture partner in an early-stage venture fund that focuses on medical and health tech start-ups and is a sought-after speaker at start-up events, inspiring entrepreneurs with his playbook to grow their businesses and raise money from the right investor.

Insights to leap your business at lightning speed for a profitable exit.