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Aug 22, 2023, 10:52 AM
Social Commerce and MarTech: Riding the convergence of social, technology and the marketplace
Title : 9789815113822
ISBN : 9789815113822
Publisher :
Product Binding : Paperback
Imprint : Marshall Cavendish Business
Is Print : Yes
Is Apps : No
Is Ebook : Yes
Is Audio : No
Pub Date : Sep 8, 2023, 00:00 AM
CMS Pub Date : Aug 11, 2023, 00:00 AM
Page : 192
Product Width : 135
Product Height : 216
Product Price : 25.00 $
Feature Priority :

In today's digital age, social media has become an integral part of our lives, from sharing photos and staying in touch with friends to discovering new products and services. But what if social media could do more than just connect us with others? What if it could also revolutionise the way we shop? This is Social Commerce. 

This revelatory book delves into the cutting-edge innovations at the convergence of social media, technology and the marketplace. To survive and thrive, businesses are finding ingenious ways to leverage technology to deliver more personalised, relevant, and engaging experiences for customers, while also respecting their privacy and data rights. From shoppable posts to virtual influencers to AI-powered consumer insights, social commerce is poised to be a key frontier for MarTech (marketing technology), and a critical success factor for the brands of the future.

The Future of Work is a game-changing collection of business books that explore the rapidly evolving landscape of work today. Within the next five years, many jobs will disappear, many will be created, but what is certain is that all will change. The titles in this new series, written by some of the most influential business leaders, thought leaders, practitioners and consultants in the industry, cover everything from business trends and technological innovations to revolutions in work culture and the critical skills you’ll need in order to stay ahead of the curve.

Award-winning CEO Joanna Hutchins has spent the last 15 years empowering global consumer brands and Fortune 500 companies to innovate and expand their strategies. Her career in brands and marketing has been vast, beginning in New York City where she won multiple Effie Awards from the American Marketing Association (AMA) for her cutting-edge campaigns. She then moved to Bangkok, Singapore, and finally Shanghai, where she has been based since 2010. Joanna is the author of Chinafy: Why China is leading the West in innovation and how the rest of the world can catch up (2023).

Accolades: “China’s 50 Top Marketing Leaders” (New Internationalist); “Business Leader of the Year” (International Professional Women’s Society); “CEO of the Year” (shortlisted; Campaign Asia’s Women Leading Change Awards)

This revelatory book delves into the cutting-edge innovations at the convergence of social media, technology and the marketplace.

  • Comprehensive analysis of key upcoming developments
  • Invaluable takeaways for businesses
  • Engaging and reader-friendly
  • Written by expert with first-hand experience of cutting-edge innovations
Categories :
  • Business and Self-Help
Tags :
  • Future of Work
authors :
  • Joanna Hutchins
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