Why do people still struggle with public speaking when there are many books and courses on the subject? There are two reasons for this:

• Most presentation skills coaches are – by definition – gregarious extroverts who love nothing more than to be on stage or on camera. Yet, people who need presentation skills coaching do so precisely because they are not gregarious extroverts. Trying to teach introverts to be extroverts is an effort in futility.
• Most presentation skills books are focused on tactics without taking presenters’ unique personalities into account. That’s like teaching right-handers to write with their left hand, and vice versa.

This book celebrates who you are. It is about recognizing that everyone is different. It is about listening to your concerns about getting on stage, speaking on camera, or even just networking at a business event. It is about offering well-honed tactics that fit in with the person you are, without telling you to become somebody you’re not. No matter what personality you have, you can communicate. You can present. You can present well.

Mark Laudi is an accomplished media mentor, business conference anchor, and radio and financial television current affairs show host. He is a veteran of traditional and new media, with 30 years’ experience in print, radio, television and social media, and is a communications coach to senior business and government leaders in Asia and the Middle East.