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The Next Big Asian Brands: Who will emerge stronger and smarter in the post-Covid world?

ISBN 9789815009644

Through wide-ranging interviews with the brands’ founders and management teams, author Jörg Dietzel uncovers what makes each of them tick, and distils invaluable lessons for every business out there looking to take off in the post-Covid world.

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Business and Self-Help

Synopsis

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Alibaba, Samsung, Toyota – Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing?

Take a deep dive into Asia's most promising brands, ranging from Korea’s fast-expanding Go Pizza and Singapore’s Kinobi edu-tech platform to Vietnam’s automobile wunderkind, VinFast.

Jörg Dietzel has worked in advertising, branding and communication for thirty years, half of them in Asia, both on the client- and agency-side. Highlights include building a global network for Audi based out of London, ran DDB China, opening DDB Berlin and looked after multinational clients for BBDO Asia based out of Hong Kong. Over the past few decades, he has worked with brands like Audi, FedEx, VISA, Kinderworld, SportsHub, MICA and many more. Based in Singapore again since January 2019, Jörg teaches Advertising and Strategic Brand Management at the Business School of Singapore Management University. He is also the author of Create Connect Convince – Fundamentals of Advertising, Branding and Communication (Marshall Cavendish Business, 2008).

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The Next Big Asian Brands: Who will emerge stronger and smarter in the post-Covid world?

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