9789815113822 | 9789815113822


Social Commerce and MarTech: Riding the convergence of social, technology and the marketplace

ISBN 9789815113822

Book E-Book

Joanna Hutchins

This revelatory book delves into the cutting-edge innovations at the convergence of social media, technology and the marketplace.

  • Comprehensive analysis of key upcoming developments
  • Invaluable takeaways for businesses
  • Engaging and reader-friendly
  • Written by expert with first-hand experience of cutting-edge innovations


In today's digital age, social media has become an integral part of our lives, from sharing photos and staying in touch with friends to discovering new products and services. But what if social media could do more than just connect us with others? What if it could also revolutionise the way we shop? This is Social Commerce. 

This revelatory book delves into the cutting-edge innovations at the convergence of social media, technology and the marketplace. To survive and thrive, businesses are finding ingenious ways to leverage technology to deliver more personalised, relevant, and engaging experiences for customers, while also respecting their privacy and data rights. From shoppable posts to virtual influencers to AI-powered consumer insights, social commerce is poised to be a key frontier for MarTech (marketing technology), and a critical success factor for the brands of the future.

The Future of Work is a game-changing collection of business books that explore the rapidly evolving landscape of work today. Within the next five years, many jobs will disappear, many will be created, but what is certain is that all will change. The titles in this new series, written by some of the most influential business leaders, thought leaders, practitioners and consultants in the industry, cover everything from business trends and technological innovations to revolutions in work culture and the critical skills you’ll need in order to stay ahead of the curve.

Joanna Hutchins

Award-winning CEO Joanna Hutchins has spent the last 15 years empowering global consumer brands and Fortune 500 companies to innovate and expand their strategies for the Asia-Pacific market. Her career in brands and marketing has been vast, beginning in New York City where she won multiple Effie Awards from the American Marketing Association (AMA) for her cutting-edge campaigns. She then moved to Bangkok, Singapore, and finally Shanghai, where she has lived since 2010. Joanna continues to help major global brands create more compelling identities to stay relevant in the ever-evolving Asia context.

“China’s 50 Top Marketing Leaders” (New Internationalist)

“Business Leader of the Year” (International Professional Women’s Society)

“CEO of the Year” (shortlisted; Campaign Asia’s Women Leading Change Awards)


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