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Francis has been engaged in business and in-market consulting for more than two decades. His experiences in deal making, angel investing and corporate services have provided the many insights into what it takes for a business to be a winner and the “best-in-class”. Having a background in Economics, Computer Programming and Applications as well as a Master of Science in Management, he has been able to develop market frameworks that help put objectivity into traditional decision-making processes. This book builds on his previous books – “The Latent Factors” and “Turning Good Ideas into Great Businesses” – and provides readers with the means to conduct analytics anytime and anywhere. Francis is currently a lecturer at NTU WKWSCI on Business Intelligence and Information Entrepreneurship in the Master of KM programme.