Personal branding is a key factor in career success in the digital world today. It distinguishes us from other indus­try professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. 

But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding?

Rebrand Yourself, Retell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise – but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes.

A personal brand is the best investment you can make for your career. If you do it well, you’ll find that you’re no longer just an employee of a company – you’re a brand in your own right.

Dr. Yasser Mattar has worked on multiple (re)branding exercises for corporations as well as personal (re)branding for individuals. His clients have included Singapore’s Ministry of Defence, Spring Singapore, and the Philippines’ Southwestern University.

He himself is no stranger to personal branding, having successfully branded and rebranded six times in his career (so far!). Beginning as an economic sociologist, he rebranded himself as an instructional designer, then as a startup/spinoff strategist, then as a project manager, then as a digital marketer, and then as a visual communication designer.

Yasser holds a PhD from the Australian National University.

Rebrand Yourself, Retell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise – but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes.