This book features real stories and cases from the author’s three decades working in public relations in a global MNC.

Stories include learning from similar cases from other industries or sources, as well as personal reflections. They are also blended with the latest thinking and developments of corporate communications and public relations. The book will offer insights and guidance that may prove valuable in navigating similar challenges and fostering a deeper understanding of the complexities of PR.

Xiaowei Liu spent 26 years leading teams at country, regional and global business level and held various elective roles across China, the United Kingdom, and the Netherlands. Her last corporate role was Regional Vice President for External Relations, Asia Pacific. Today, she is the Asia Director for the World Energy Council and serves as a Board Member of the Marketing Society Singapore, and the Advisory Board of GGEF, a social enterprise promoting sustainability.

This book features real stories and cases from the author’s three decades working in public relations in a global MNC.