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The Atomi Way: An insight into Japanese lifestyle, business culture and consumer mindse
ISBN 9789815044829
Topics covered in the book include the beauty of Japanese design, the consumer mindset of the Japanese, the business culture of Japanese organisations, and even the life of a Singapore-Japanese family. Discover quirky parts of Japan, the philosophy underpinning Japanese aesthetics, the mindfulness of Japanese business culture, Japan’s education system, and more. For admirers of Japan’s unique culture, this book is a delightful and illuminating read.
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It’s not an exaggeration to say that the world is in love with all things Japanese, not least Japanese design, cuisine, lifestyle, and culture. There is something wondrous – and at the same time a little mysterious – about how the Japanese do these things so well.
The Atomi Way offers an invaluable inside look at what goes into Japan’s “secret recipe”. It is written by Andrew Tan, who started the atomi brand with his wife, and which has been bringing the best of Japan-made design to Singapore and the wider world of discerning consumers since 2009. The marriage of two cultures, and Andrew’s experiences as a “son-in-law of Japan” make them an ideal guide to this fascinating exploration.
Topics covered in the book include the beauty of Japanese design, the consumer mindset of the Japanese, the business culture of Japanese organisations, and even the life of a Singapore-Japanese family. Discover quirky parts of Japan, the philosophy underpinning Japanese aesthetics, the mindfulness of Japanese business culture, Japan’s education system, and more. For admirers of Japan’s unique culture, this book is a delightful and illuminating read.
Andrew Tan is the co-founder of atomi, a Singapore-based lifestyle brand dedicated to made-in-Japan products, which was set up with his wife, Mitsuko Murano, in 2009. atomi has established itself as the go-to purveyor of high-quality Japanese furniture, homeware, clothing, gifts and bespoke management consultation services.
Andrew developed a deep interest in Japanese culture at a young age from watching the Japanese television drama Oshin and the film Tampopo at the Picturehouse. He has travelled extensively in Japan, from his days as a corporate warrior to being a current business owner of atomi.
Andrew has a wide-ranging love of Japanese culture, from shinrinyoku to manpo-kei, kintsugi to wabi-sabi; he also enjoys Japanese cuisine and beverages, from chado to sake. He is passionate about sharing his love for all things Japanese and his unique outsider-insider insights into the various aspects of Japan.
Andrew developed and taught two undergraduate modules on entrepreneurship at a local university. He also co-lectured two postgraduate modules, one conducted in English and the other in Chinese, on entrepreneurial mindset, technology and innovation. His passion for education ties in closely with his consulting business to create a conducive ecosystem for budding entrepreneurs, start-ups and companies.
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