Reading, writing and managing e-mail is taking up an increasing amount of our time. But are we using it right? Just as body language helps you to make an impression in person, what you write and how you write it affects what people think of you and your organisation. Be it a thank you note, a meeting reminder, a proposal or a sales pitch, a well-written message that looks and sounds professional will make it easier for people to want to do business with you. It will help people feel good about communicating with you and help you achieve the right results. This invaluable guide offers step-by-step pointers that readers can put into practice right away. The highlight of the book is a series of 10 model email templates, covering scenarios like requests for information, conveying bad news, complaints and sales prospecting. These are explained and analysed to show what makes them simple yet effective.
Shirley Taylor discovered the challenges of communicating across cultures when she left her home in Sheffield, England, to teach in Singapore. There she began what became a passion for helping people to communicate more effectively. Since then, Shirley has worked in the Middle East and Canada, and for 18 years she ran her own training company in Singapore. Her speaking and training work has taken her all over the world. Shirley has established herself as a leading authority in email and business writing skills. She is author of 16 successful books, including international bestseller, Model Business Letters, Emails and Other Business Documents (seventh edition). This book has sold over half a million copies and been translated into 17 languages. Shirley is now a trusted member of the global speaking community. She served as 2011–12 President of Asia Professional Speakers Singapore, and as 2017–18 President of the Global Speakers Federation.